We have priced our display ads to provide an outstanding value. We encourage advertisers to compare cost per reader as well as the magazine audience to determine the best way to spend their advertising dollars. Because the entire magazine is printed using four color process, we offer the same prices for four color process as black and white ads.

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Ad Size	12 X	6 X	3 X	1 X
Back Cover	$1,065	$1,183	$1,248	$1,314
Full Page Preferred Placement*	$946	$1,051	$1,109	$1,167
Full Page	$852	$946	$998	$1,051
1/2 Page	$426	$473	$499	$525
1/3 Page	$284	$315	$333	$351
1/4 Page	$213	$236	$249	$263
1/6 Page	$142	$157	$166	$175
Business Card	$107	$118	$125	$132

Ad Size	Width	Depth
Full Page (Trim Size):	8.125	10.75
Full Page Image Area:	7.50	10.25
1/2 Horizontal:	7.25	4.875
1/2 Vertical:	3.5	10
1/3 Vertical:	2.25	10
1/3 Square:	4.75	4.875
1/4 Vertical:	3.5	4.875
1/4 Horizontal:	4.75	3.5
1/6 Vertical:	2.25	4.875
1/6 Horizontal:	4.75	2.375

DEADLINES:

Space Reservations: 25th of each month
Ad Material: 1st of each month
Mail Date: 16th-18th of each month

*Preferred Placement ads: Inside Front Cover, Inside Back Cover and Pages 3-5. Please contact a sales rep regarding Preferred Positions.

MECHANICAL REQUIREMENTS: Advertising copy is preferred electronically as high resolution (300 dpi) PDF or TIFF files. JPEG files saved at the proper resolution are also accepted. Full page ads that bleed should include an extra 1/4” over the trim size on all sides.

DISCLAIMER: Today’s Horse Trader reserves the right to refuse advertisements for any reason. By submitting advertisements or ad components, advertiser is acknowledging that they have legal rights and/or permission to use all materials submitted.

SUBMIT AD MATERIALS TO: Today’s Horse Trader · P.O. Box 220279, Newhall, CA 91322 · E-mail: todaystrader@aol.com

STALLION SHOWCASE: One year-round Stallion Showcase offers stallion owners and breeders an advertising venue for one month or an entire year. Stallion Showcase ads are prepared by the THT art department and contain 1 color photo and up to 50 words of text.

	6 X	3 X	1 X
Stallion Showcase ads	$106/month	$118/month	$132/month

Year-round Stallion Showcase ad: $954 for 12 months paid in advance (includes standard ad layout).

EQUESTRIAN PROPERTY: Advertise in this special section dedicated to showcasing equestrian properties. Take advantage of our ability to reach horse people in both rural and urban areas as more and more people are relocating and looking for the perfect horse property. This section includes display and classified advertising.

GUARANTEED CLASSIFIED ADVERTISING: Sell it the first month or we’ll run it a second month for free (restrictions apply). All classified ads are also posted on the web site! Organized by category, classifieds can contain color photos or logos or text only. Experience has shown that color photos of the item you are selling, along with your text, gets better results than text only ads. Many readers will purchase the magazine just for the photo classifieds. Classified ads are $40.00. Ads can be doubled in size for double the price ($80) and can contain up to two photos. For details, restrictions and deadlines for classified ads, visit www.todayshorsetrader.com or call us at 888-705-3711.

Clubs, Associations, Horse Shows, Events - 25% Discount We recognize the limited budget of most associations and would like to support their efforts to host successful equestrian events. We try to place these ads in the Calendar of Events section but cannot guarantee placement. No other Discounts can be taken in conjunction with this discount.

Recognized Advertising Agencies - 15%This is available to recognized agencies. No other discounts are available in conjunction with the agency discount. Camera ready ads must be supplied in high resolution PDF format.

Camera Ready Ads Camera ready ads must be digital files built to exact ad size and saved in high resolution PDF format (with all fonts embedded) and built as CMYK or all black and 300 dpi at actual size.

Art Charges There are no art charges if we build your ad for Today’s Horse Trader. Design for ads prepared for other publications, or for ads we prepared for Today’s Horse Trader that are sent to other publications, will be billed at the rate of $70 per hour.

Payment Payment is required in advance for the first ad from new advertisers. We accept checks, MasterCard, Visa, Amex, and Discover cards.

*These discounts do not apply to Classified ads.